What a Technical Audit Actually Covers
We crawl the site the way a search engine does, compare that against what is actually indexed, and read the server logs to see where crawl budget is being spent. Those three views together usually explain more than any tool score.
The audit covers crawlability and robots directives, index coverage and the pages that should not be indexed but are, canonical and duplicate handling, redirect chains and loops, orphan pages, internal link depth, sitemap accuracy, hreflang correctness, structured data validity, mobile rendering, JavaScript execution and Core Web Vitals.
The output is not a two-hundred-page PDF. It is a prioritised list with the expected impact, the effort, and enough detail that a developer can implement each item without a second meeting.
Crawling, Indexing and Crawl Budget
Large sites waste an enormous share of their crawl budget on pages that should never be crawled: filtered category URLs with every combination of parameters, session identifiers, printer views, paginated archives with no unique value, and staging content that leaked into production.
The consequence is that new and important pages are crawled slowly or not at all. We identify where the budget is going, close off the low-value paths correctly, flatten the click depth to the pages that matter, and make sure the sitemap only contains URLs you actually want indexed.
Core Web Vitals
Speed is a ranking factor and a conversion factor, and Core Web Vitals measures the parts users notice: how quickly the main content appears, how quickly the page responds to a tap, and whether the layout jumps while it loads.
The fixes are usually specific rather than dramatic: eliminate render-blocking resources, size and preload the largest image, reserve space for elements that arrive late, defer third-party scripts, cut unused CSS and JavaScript, and cache at the server. We measure field data, not just lab scores, because real users on real devices are what Google records.
Structured Data and How Search Engines Understand You
Structured data does not directly raise rankings, but it decides how your result looks and whether search engines can classify what you offer. Products with price and availability, services, organisations, FAQs, breadcrumbs, articles and reviews each have a schema that changes how your listing appears.
We implement it properly, validate it, and keep it consistent with what the page actually says — because markup that contradicts the visible content is a penalty risk rather than an advantage.
JavaScript, Migrations and International SEO
Three situations cause most catastrophic technical losses. JavaScript-rendered sites where important content never reaches the crawler. Site migrations where redirect mapping was incomplete and years of authority evaporated overnight. And multilingual setups with broken or non-reciprocal hreflang, so the wrong language version ranks in the wrong country.
We handle all three: rendering audits and server-side or pre-rendered solutions where needed, full redirect mapping and post-launch monitoring for migrations, and hreflang implementations that are reciprocal, complete and validated rather than hopeful.